The experience to know what works. The discipline to deliver.
I’m Laura Martini.
I bring executive-level marketing leadership to firms where the work is excellent, but the communications haven't caught up yet.
My marketing career started in 2009. Within two years I was leading strategy. Within five I was working directly with founders and firm leaders across professional services to build communications that reflect the actual quality of their work. More recently, the practice has centered on AEC firms - Architecture, Engineering and Construction - where strategy and craft come together.
My approach is grounded in business and academic rigor, shaped by how people actually think and decide. I hold a bachelor’s degree in journalism, a master’s degree in integrated marketing communications and an MBA. I taught marketing at Loyola Marymount University. Reading, research and staying close to what’s working in practice are part of how I operate.
I don't start with assets. It begins with diagnosis - understanding your market, your clients and your position before building anything.
That's what makes the work last.
The objective? Marketing that performs. Built on strategy. Not activity.
Strategy & Planning
Clarity before complexity. We help you understand your market, make smart strategic choices and define what success looks like - so you can move forward with focus and confidence.
Assets, Content & Campaigns
Translate strategy into visible, consistent execution. Once direction is clear, we develop the assets and content that help your business show up consistently and credibly.
Marketing & Brand Guidance
Keep decisions, teams and execution aligned over time. Senior marketing leadership that adapts to your team, your pace and your environment - bringing direction and confidence to what comes next.
Meet Our Team
Laura Martini
Founder
Laura partners directly with owners and executive leaders across AEC and professional services firms to bring clarity and momentum to their marketing and communications. She's a senior marketing leader with an MBA, an MSIMC, college teaching credentials and a discipline of balancing the latest research with what’s actually happening in the real world. When she’s not working, you’ll find her at the beach or in the mountains, ordering a matcha with espresso, and keeping up with life as a mom to two kids.
Industry of Hues™
Visual Identity & Branding Partner
Industry of Hues™ is an independent visual identity and graphic design studio that helps brands stand out with thoughtful, strategic design solutions. They specialize in building unique visual identities, brand systems, and creative storytelling that connect organizations with their audiences across both digital and physical spaces. Our specialties: clarify goals, elevate presence, and create memorable experiences that support growth and impact.
The work is excellent. Let's make sure the communications match.
If you've been doing great work without the marketing to show for it, this is where that changes. Reach out and let's talk.
